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From the MidMarketer Blog

Customers are People
"Consumers are statistics. Customers are people." What a great quote by Stanley Marcus, former Chairman of Neiman Marcus.

How often are you thinking about marketing to your audiences as Read more...
Competition, the Competitive Frame “what Competition?”

There’s an intrinsic value of knowing your competition. With this knowledge, a MidMarketer can gain a competitive edge in their marketing efforts. But the problem is competitive analyses can easily Read more...
The Ticket in- and not using it as the basis for your business marketing plan
Try this simple exercise: Take 3 minutes today and try to write down what marketing aspects of your company are basic requirements for the industry versus unique selling propositions and Read more...